This dutch brand wants to change the fashion industry. The jeans and other products are made according to fair trade principles, they use organic cotton and other environmentally friendly materials, plus they work hard to develop circular economy by recycling the jeans. Mud Jeans have managed to limit the necessary water used for a pair of jeans by 78% compared to conventional denim brands, and the C02 emissions by 62%.

For treatment of the jeans ozone and laser techniques are being used to minimise health hazards and environmental damage. Mud Jeans are vegan as there is no leather badge. The styles are no nonsense and Mud Jeans will be a beloved piece in your wardrobe for a long time.